SCHAUB’S BUILDING (18. North Queen Street)




Schaub’s building is essentially a shop. Thus, its principal function was always to attract and accommodate numerous customers. From its divisive plan we can see that the first floor has a large primary commercial space appropriate for a store that expects to assist a lot of clients. The fact that architect used columns instead of interior walls intensifies the effect of openness towards customers and increases the display area for the various items that Schaub’s offers for sale. Architect gave up a substantial front part of the building to create a dented entrance that subtly “sucks in” customers from the N. Queen Street. This building has two more stores of which the second one is probably an extension of the shop and the third a residential unit of the shop owners.





This building uses trabeated structural system, which gives it a solid boxy shape with straight vertical walls and closely spaced upright columns. Although there is a little arch above the door to the right, its purpose is simply decorative rather than structural. This is an endoskeletal building. Thus, we can only make a solid guess that it was built with reinforced concrete. As for the other materials, the use of glass and metal is particularly effective because it gives the building lightness and creates a floating effect. The use of rich wood inside the shop windows communicates exclusiveness and the quality of the goods advertised therein.



Schaub’s store was designed to attract attention and evoke desire in potential customers. Thus it is both unique and beautiful. The architect purposefully created a building that looks nothing like other surrounding brick constructions, so that Schaub’s store stands out in the eyes of a passerby. The reflection effect that central glass panel creates is stunning, just like the amazing decorations in its metal framing and building’s white lime stone façade. The lantern on the side is a final architect’s touch that gives the building character and tells the story of its time and unique style. This building can be characterized as formal because of its symmetrical appearance. A look at the elevation reveals clear distinction between the first two floors that are commercial and the third floor that is a residential unit.


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